Hi, I'm Casey, and I do words.

I'm a brand voice strategist and copywriter with over a decade of experience turning brand mythology into accessible, customer-facing messaging.

Brand Voice &
Campaign Work

Since January 2025, I've served as the Brand Copywriter at Cornbread Hemp — a Kentucky-based, family-owned wellness company and one of the most trusted names in hemp-derived THC and CBD products.

As the sole architect of Cornbread's brand voice, I own messaging across every consumer touchpoint: product pages, email campaigns, paid media, packaging, social, radio, podcasts, and more.

Here's a look at some of what I've built.

A person with dark skin and dreadlocks lying on a yellow couch, smiling and laughing with another person who is holding a can of Cornbread CBD spray, in a room with wood-paneled walls. A large overlay text reads 'Don’t Quit, Drink Cornbread'.

Campaign
Don’t Quit Drinking
January 2026

Cornbread Hemp's flagship THC Seltzer needed a “Dry January” campaign that broke the mold of oversaturated abstinence messaging. Rather than positioning ourselves as yet another alternative to alcohol, we turned the concept on its head.

The result was Don't Quit Drinking, a campaign built around radical permission:

“We're not here to tell you what to give up. Whether you're replacing alcohol entirely or just swapping one drink at your next get-together, Cornbread gives you options.”

That message carried across paid ads, web, email, and on-premise retail.

A person opening a can of Blueberry Breeze flavored hard seltzer with a can on a wooden table. Text overlay states, 'Giving up alcohol doesn't mean giving up a good time.'
A display of colorful canned beverages from the brand Cornbread with various flavors including raspberry limeade, salted watermelon, blueberry breeze, peach iced tea, and more, accompanied by a sign stating, “Dry January now with more options.”
Package of blueberry THC seltzer with bubbles, showing nutritional info, and partially visible text reading, 'Feel Good Not Guilty'.
Promotional poster for Cornbread THC seltzers featuring a person pouring a citrus-flavored beverage into a glass, with product images and text promoting different THC strengths for different users.
Several bottles of mushroom gummies labeled 'Cornbread' are placed among various types of moss and small mushrooms in a natural setting.

New Product Launch
Functional Mushroom Gummies
February 2026

Launching a line of functional mushroom products under a brand whose name was built on hemp isn't a simple product drop; it's a full-on category and positioning shift.

The messaging challenge here was threefold:

  • Introducing a completely new product category to existing hemp customers

  • Welcoming new customers who'd never even heard of Cornbread Hemp before

  • …and doing both while making it unmistakably clear that mushroom gummies belong in the Cornbread family

Our strategy included a launch framework built around brand assimilation: anchoring the new in the familiar. Cornbread's mushroom gummies were a new product crafted to the exacting standards customers already trusted, including a commitment to natural ingredients, expert formulation, and complete transparency at every step of the process.

This messaging had to earn trust from two audiences simultaneously, without losing the distinct voice and values that made those audiences loyal in the first place.

Advertisement for Cornbread Mushroom Gummies displaying three formulas: Focus, Relax, and Sleep, with labels, ingredients, and a shop button.
Image of three jars of mushroom gummies from Cornbread, labeled Focus, Sleep, and Relax, with scattered gummies in front of each jar, promotional text about mushroom-based supplements, and a shop button.
Arrangement of Cornbread Focus mushroom gummies boxes, with a hand holding one box on a brown background, with text highlighting the product's benefits: caffeine free, USDA organic, and clinically studied mushrooms.
Close-up of a hand touching moss surrounded by mushrooms and organic mushroom supplement bottles, with overlay text emphasizing organic, expert-formulated mushrooms.
A woman with curly red hair lying down in a field of wildflowers and grass, holding a small object, with the words "CORNBREAD before bed" overlaid.

Campaign
Cornbread Before Bed
March 2026

Every March, National Sleep Month gives us a reason to meet people exactly where they are and speak to the ritual of rest.

Cornbread Before Bed is a seasonal campaign built around one of our customers' most universal struggles: getting a good night's sleep without synthetic or artificial ingredients like melatonin or sedatives.

This campaign leans into the full ritual of sleep—the nightly habits we use to wind down, the importance of consistency, and permission to stop stressing and start snoring—and positions Cornbread Hemp's sleep products as the natural, trustworthy companion for all of it.

It's one of our most consistently high-performing campaigns because the messaging doesn't have to work hard to be relevant—and the relief of a good night’s rest is universal!

A dark purple sleep mask with a floral background, featuring white text that says 'please Do Not Disturb... Great Sleep in Progress!' and a small crescent moon with stars, with a note at the bottom indicating it is brought by Cornbread.
A promotional flyer for Cornell's 20-day Better Sleep Challenge, highlighting the benefits of good sleep, reasons to avoid melatonin, and instructions to join via a QR code, with a background of flowers and plants.
A promotional advertisement for Cornbread sleep support products, featuring a woman peacefully sleeping outdoors, with text highlighting sleep benefits, product details, and purchase options.
An outdoor scene shows a man sleeping in a bed with a nightstand beside him. The nightstand holds a lamp, an alarm clock, and a box of CBD gummies. The image promotes Cornbread before bed challenge and sleep tips.
An advertisement promoting sleep support products including CBD Sleep Gummies, THC Sleep Gummies, and Mushroom Sleep Gummies from Cornbread, emphasizing the importance of good sleep and offering botanicals like valerian root, chamomile, lavender, and l-theanine.
A person lying in bed with a jar of sleep gummies in the foreground, and the text 'Stop scrolling. Start sleeping.' overlaid.

  • "Casey is a trusted source and advocate for the brand, going well above and beyond simple copywriting."

    —Will Hixson, Executive Creative Director

  • "Shoutout to word powerhouse Casey for kicking out an unrelenting arsenal of high-performing email briefs, on top of developing brand copy for our new product line! Thank you, Casey!"

    —James Reid, Brand Director

  • "Our open and click rates have increased SO much since Casey came on with us; it's all because of her copy."

    —Katherine Goodman, Director of Retention

  • "Your marketing department is terrific! I read every message that is sent because I find it all so well done. I cannot say that about any other company!"

    —Cornbread Hemp Customer

Past Work

Product Copywriting
Rue Gilt Groupe

A picture tells a story, but great copy makes the sale. I crafted product copy for prestigious luxury e-commerce brands like Rolex, Hermes, and Louis Vuitton.

Equal parts informative and enticing, I transformed boring technical details into consumer-friendly content that converted into robust sales.

Close-up of a woman wearing a navy blue Canada Goose Rowley fusion fit black label parka with a fur-trimmed hood, standing against a white background.
Six bottles of wine, each with distinct labels and designs, arranged in a row on a product page for Splash Wines.
A red Hermès leather handbag with gold hardware, shown from multiple angles and detailed description on a product page.
A gold Rolex Women's President Diamond Watch with a linked bracelet, diamond bezel, and a champagne dial, featuring a date window at 3 o'clock.

Television
Various Networks

If you've ever watched a talk show host effortlessly sell the perfect holiday gift or must-have trend, just know that there’s an overly-caffeinated copywriter behind every line.

I’ve written talking points for several leading television personalities, creating sales segments that convert viewers into buyers.

I’ve written for:

  • E!

  • The Drew Barrymore Show

  • The Rachael Ray Show

  • The Kelly Clarkson Show

  • ACCESS Hollywood

  • The Wendy Williams Show

  • The Nick Cannon Show

  • Sherri Shepherd

  • The Real

Select Projects

  • Open brochure showing inside pages with wine barrels and an outdoor vineyard scene.

    Hawthorn Innovations x Sonoma-Cutrer

    I was contracted by creative agency Hawthorn Innovations to copyedit this gorgeous training booklet in partnership with Sonoma-Cutrer.

  • Open booklet showing green-themed pages with text about sustainability, energy, and technology solutions, featuring close-up images of leaves with water droplets.

    Schneider Electric

    I design and wrote copy for this extensive 22-page business proposal for sustainable energy company Schneider Electric.

  • People gathering at an outdoor event on a farm, with trees, a stone pathway, and a white building in the background.

    Ashbourne Farms

    I wrote a variety of web copy, event articles, and social media captions for Kentucky’s luxury event space Ashbourne Farms.

  • Book cover for 'In-Between Days' by Nick DesJardins, featuring stylized illustrations of phases of the moon and a colorful, layered abstract background with mountains and a starry sky.

    In-Between Days, by Nick Desjardins

    I was one of the advance readers and a lucky copyeditor of Kentucky author Nick Desjardins’ debut novel, In-Between Days.

  • A black and white photograph of two men in suits smiling, standing outdoors in front of a brick building with a decorative metal door, a mailbox with a bird symbol, and a street address sign reading 1301.

    The Party Stage Co.

    I helped The Party Stage Co. develop their voice & refine their marketing and sales materials to better reflect their brand identity.

Your brand has something to say.

I'll help you say it better!

Ready to explore how we can make your brand impossible to ignore?

Shoot me an email!

Currently serving as Brand Copywriter at Cornbread Hemp.
Available for select freelance partnerships.