Hi, I'm Casey.

I'm a brand copywriter and messaging strategist who builds voices people trust, and brands people want to be part of.

Brand Voice &
Campaign Work

Since January 2025, I've served as the Brand Copywriter at Cornbread Hemp — a Kentucky-based, family-owned wellness company and one of the most trusted names in hemp-derived THC and CBD products.

As the sole architect of Cornbread's brand voice, I own messaging across every consumer touchpoint: product pages, email campaigns, paid media, packaging, social, radio, podcasts, and more.

Here's a look at some of what I've built.

Campaign
Don’t Quit Drinking
January 2026

Cornbread Hemp's flagship THC Seltzer needed a campaign that could do something genuinely difficult: position a hemp beverage as a credible, desirable alternative to alcohol — without being preachy or gimmicky, and without alienating the folks who still enjoy a drink now and then.

The result was Don't Quit Drinking, a campaign built around radical permission:

“We're not here to tell you what to give up. Whether you're replacing alcohol entirely or just swapping one drink at your next get-together, Cornbread gives you options.”

That message carried across paid ads, web, email, and on-premise retail.

New Product Launch
Functional Mushroom Gummies
February 2026

Launching a functional mushroom product under a hemp brand isn't a simple product drop — it's a category conversation.

The messaging challenge here was threefold:

  • Introducing a completely new product category to existing hemp customers

  • Welcoming new customers who'd never even heard of Cornbread Hemp before

  • …and doing both while making it unmistakably clear that mushroom gummies belong in the Cornbread family.

The solution was a launch framework built around brand assimilation — anchoring the new in the familiar. Cornbread's mushroom gummies are a new product crafted to the exacting brand standards customers already trust, including a commitment to natural ingredients, expert formulation, and complete transparency at every step of the process.

The copy had to earn trust from two audiences simultaneously, without losing the voice that made those audiences loyal in the first place.

Campaign
Cornbread Before Bed
March 2026

Every March, National Sleep Month gives us a reason to meet people exactly where they are and speak to the ritual of rest.

Cornbread Before Bed is a seasonal campaign built around one of our customers' most universal struggles: getting a good night's sleep without synthetic or artificial ingredients like melatonin or sedatives.

This campaign leans into the full ritual of sleep—the nightly habits we use to wind down, the importance of consistency, and permission to stop stressing and start snoring—and positions Cornbread Hemp's sleep products as the natural, trustworthy companion for all of it.

It's one of our most consistently high-performing campaigns because the messaging doesn't have to work hard to be relevant—and the relief of a good night’s rest is universal!

  • "Casey is a trusted source and advocate for the brand, going well above and beyond simple copywriting."

    —Will Hixson, Executive Creative Director

  • "Shoutout to word powerhouse Casey for kicking out an unrelenting arsenal of high-performing email briefs, on top of developing brand copy for our new product line! Thank you, Casey!"

    —James Reid, Brand Director

  • "Our open and click rates have increased SO much since Casey came on with us; it's all because of her copy."

    —Katherine Goodman, Director of Retention

  • "Your marketing department is terrific! I read every message that is sent because I find it all so well done. I cannot say that about any other company!"

    —Cornbread Hemp Customer

Past Work

Product Copywriting
Rue Gilt Groupe

A picture tells a story, but great copy makes the sale. I crafted product copy for prestigious luxury e-commerce brands like Rolex, Hermes, and Louis Vuitton.

Equal parts informative and enticing, I transformed boring technical details into consumer-friendly content that converted into robust sales.

Television
Various Networks

If you've ever watched a talk show host effortlessly sell the perfect holiday gift or must-have trend, just know that there’s an overly-caffeinated copywriter behind every line.

I’ve written talking points for several leading television personalities, creating sales segments that convert viewers into buyers.

I’ve written for:

  • E!

  • The Drew Barrymore Show

  • The Rachael Ray Show

  • The Kelly Clarkson Show

  • ACCESS Hollywood

  • The Wendy Williams Show

  • The Nick Cannon Show

  • Sherri Shepherd

  • The Real

Select Projects

  • Hawthorn Innovations x Sonoma-Cutrer

    I was contracted by creative agency Hawthorn Innovations to copyedit this gorgeous training booklet in partnership with Sonoma-Cutrer.

  • Schneider Electric

    I design and wrote copy for this extensive 22-page business proposal for sustainable energy company Schneider Electric.

  • Ashbourne Farms

    I wrote a variety of web copy, event articles, and social media captions for Kentucky’s luxury event space Ashbourne Farms.

  • In-Between Days, by Nick Desjardins

    I was one of the advance readers and a lucky copyeditor of Kentucky author Nick Desjardins’ debut novel, In-Between Days.

  • The Party Stage Co.

    I helped The Party Stage Co. develop their voice & refine their marketing and sales materials to better reflect their brand identity.

Your brand has something to say.

I'll help you say it better!

Ready to explore how we can make your brand's message impossible to ignore?

Email Me

Currently serving as Brand Copywriter at Cornbread Hemp.
Available for select freelance partnerships.